You're not better than the business world As a coral restoration scientist or a practitioner, you may think that your work is insulated from the pressures of the business world.   You’re not hostage to KPIs, ROI, or any one of those stupid corporate terms. You’re creating knowledge! You’re saving the coral reefs! In reality, your work is no different than any other business , especially when it comes to marketing. That's soooo niche When it comes to research, you spend years